A Marketer’s Perspective on Mystery Shopping
I’m often asked “Rob, what do you think of mystery shopping?” It’s an interesting question to pose to a CMO as mystery shopping traditionally is the domain of COO’s. But I think it’s important because...
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Determine Whether Your Brand Standards Matter
Mystery shopping measures operational excellence. That includes a wide gamut of behaviours ranging from the effectiveness of sales associates in presenting products and asking for the close to a...
View ArticleCustomer Experience Management: Revamp Your System!
7th June 2016Gino VirgadamoKey Account Manager
View ArticleMystery Shopping: Four Mistakes To Avoid
21st June 2016Emily KehrbergVice President, Operations
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